PR Strategy

Colombia’s new Senator turned her stigma into a campaign strategy and won

Most political campaigns are built around reinvention. Deyci Alejandra Omana Ortiz...

The debate: PR deserves a seat at the table. But the reality is…

By Austin Ayaosi, Lead Analyst at BrandImpact Consulting Public Relations is one...

Olufemi Oguntamu named judge for the 2025 International Content Marketing Awards UK

Olufemi Oguntamu, Founder and CEO of Penzaarville Africa, has been appointed as a...

Crisis is not a campaign: why purpose needs consistency

 When the world shakes, brands rush to post. A trending tragedy appears on the timeline,...

You asked. Did they listen?

You don’t need a fresh campaign for certain businesses. It is imperative that they...