Tag: Political Advertising

U.S. 2024 political ad spend to hit $10bn -report

By Felicia Nwosu As the build-up of next year's United States of America's political...

We didn’t feel the impact of election billing on ad spend – Adelusi

By Abimbola Mohammed Femi Adelusi, CEO, BrandEye and President of the Media Independent...

Low political patronage mars IMC sector

By Abimbola Mohammed For every election year, politicians seek support from citizens...

NBC warns against use of political ads with kids as models

By Felicia Nwosu The National Broadcasting Commission (NBC) has directed various...

Essence of PR elements in political campaigns

By Nsikak Daniels "When you have something to say, silence is a lie." - Jordan Bernt...

Political ad spending this year reached a whopping $8.5 billion

But the correlation between spending and winning isn’t so clear By Steve Passwaiter Bearing...