Tag: Pitching

INMA launches new Advertising Initiative aimed at demystifying opaque digital ecosystem

The INMA Board of Directors has approved an Advertising Initiative aimed at equipping...

Advertisers, brands pledge to tackle systemic pitching behaviour

By Zion Rufus In an effort to focus on making the pitching process more accountable...

5 Reasons new business pitching will stay remote in 2021

2020 was a year of challenges, but also, a year of learnings… sometimes the hard...

Pitching in a world that sets you up for failure

The pitching process: a delicate dance between client and agency. It has its steps,...