Pepsi has taken the soda war to a new dimension. The global beverage giant has concocted...
By Ronan Redmond We are now six months into the pandemic and for the first time...
In view of the nation's dwindling revenue, Nigerian Customs Service (NCS) has called...
The twin disciplines of marketing and PR have always had some crossover. It’s hard...
Imagine working in the hot streets of Manila in the early 1990s. You are a butcher,...
Following the simmering dispute between Nigeria’s two soft drinks manufacturers,...
Dynamism and the ability to spot and jump on trends are some of the hallmarks of...
Robertos Rios, a former global Chief Marketing Officer, CMO, of Pepsi has been named...
Flagship soft drinks beverage brand, Pepsi on the stable of Seven Up Bottling Company,...
Pepsi’s new holiday marketing campaign encourages consumers to give the gift of...
