Pepsi

PepsiCo is building an in-house media and data team to shape its adtech agenda

Global -- PepsiCo is in the process of building out an in-house team dedicated to...

Pepsi unveils first global marketing campaign

Pepsi has unveiled a global marketing platform and tagline for the new year, revealing...

Pepsi overtakes Coke as world’s most effective brand in Effie Index

Pepsi has been named as the world's most effective brand in Effie Worldwide's 2018...

Cola War battle gets tougher

The battle between Nigeria's top cola brands, Coca-Cola and Pepsi is probably as...

Sinmisola Hughes-Obisesan makes move to Leo Burnett Africa as Creative Director

    Barely 1 year and some months after her appointment as Creative...

Pepsi refocuses marketing spend behind its big brands

PepsiCo is planning to refocus its marketing behind its biggest brands, including...

Insight Publicis shakes away competition with several winning Pepsi campaigns in 2017

For the thousands of Nigerians who were lucky to be at the Lekki Tollgate on August...

Lagging sales in core brands hurt PepsiCo’s 3Q trade

Soft drinks giant PepsiCo has said that a focus on healthier and low-calorie drinks...

PepsiCo fills long vacant #2 executive slot with potential CEO successor

Indra Krishnamurthy Nooyi Chairperson and Chief Executive Officer of PepsiCo PepsiCo...

Award-Winning Nigerian Designer Launches Multi-disciplinary Creative Agency

Kayode Olowu, award winning Art Director and Designer, has launched a multi-disciplinary...