Pepsi

Pepsi’s $32 Billion Typo Caused Deadly Riots

Imagine working in the hot streets of Manila in the early 1990s. You are a butcher,...

Pepsi, Bigi imbroglio: Senate intervenes, proffers ADR solution

Following the simmering dispute between Nigeria’s two soft drinks manufacturers,...

How Nigerian brands rode on pop culture to enhance bonding and relevance in 2019

Dynamism and the ability to spot and jump on trends are some of the hallmarks of...

Former PepsiCo CMO, Robertos Rios joins Schwan

Robertos Rios, a former global Chief Marketing Officer, CMO, of Pepsi has been named...

Pepsi launches December consumer campaign

Flagship soft drinks beverage brand, Pepsi on the stable of Seven Up Bottling Company,...

Pepsi releases new digital campaign, enlists Cardi B to spread the word

Pepsi’s new holiday marketing campaign encourages consumers to give the gift of...

Pepsi proffers unique scratch-cards campaign

Pepsi wants consumers to gift cash profusely to their friends, family and causes...

FG doubles down efforts to increase tax on Coke, Pepsi, others

In an apparent revenue constraint and a move to augment same at the expense of prostrate...

Has advertising forgotten its brand purpose?

Interesting that not a week goes by when someone raises the issue of brand purpose...

How Nigeria’s soft drink makers test their pricing and volume power

In a tough consumer economy, pricing and volume can become powerful marketing tools...