Tag: OOH

Digital disruption heralds the future of out-of-home advertising

By Felicia Nwosu Technological advancement and digitisation has led to the transformation...

Global trends in global advertising agencies in view of the new normal

Global agencies have been compelled or better said ‘propelled’ to change: with...

Dozie Mbanefo: Consummate Adman with style, swag and panache

Prince Dozie Mbanefo, Managing Director/ Chief Executive Officer of New Crystal Communications...

COVID-19 pandemic threatens N4billion revenue target by LASAA

Facts have emerged that the projected revenue target of four billion naira (N4bn)...

A hug and a million accomplishments: The duo that excites

Ever heard of friendship goals? Here’s one you would love to emulate. It doesn’t...

LASAA’s waiver on permit fees to outdoor advertising companies – a timely intervention

That the Nigerian economy and, indeed, other sub-sectors of the national economy...

Stakeholders hail Fadolapo’s appointment as APCON boss

Stakeholders in the Integrated Marketing Communications (IMC) industry have applauded...

Outdoor tourism receives a boost as Covid-19 restrictions encourage travelers

A recent social media and online campaign www.exploremyregion.com, initiated by Bavaria-based...

Four Pulley donates face masks to LASAA in fight against Covid-19

As a mark of its corporate social responsibility, Four Pulley Ltd (FPL Media), a...

Nigeria’s $140 million worth OOH business under threat amid Covid-19 pandemic

The global Covid-19 pandemic has stalled the growth of Nigeria's Out-of-Home (OOH)...