Nigeria

Customer Week 2025: “Mission: Possible”,  turning service challenges into customer loyalty

This week marks Customer Service Week, a global celebration that highlights the vital...

Manpreet Singh: The golden fish of Nigerian Marketing shines as EDGE Outstanding Marketing Personality of the Decade

Indeed, a golden fish has no hiding place, and Manpreet Singh’s brilliance, like...

How Luminous is reshaping Nigeria’s power sector with Lithium and solar systems

Simba Group, in partnership with Luminous Power Technologies, has introduced new...

Nigeria reopens National Arts Theatre, renames it ‘Wole Soyinka Centre for Culture and Art’

Nigeria has reopened the National Arts Theatre in Lagos, renaming it the Wole Soyinka...

The EDGE Awards 2025: A festival of brands, beauty, excellence

Lagos came alive in a way words can barely capture. On that night, the Balmoral Event...

AI’s true power: Dr. Tola Bamigbaiye-Elatuyi unveils the human to AI partnership

Dr. Tola Bamigbaiye-Elatuyi shook the Marketing Edge National Marketing Stakeholders’...

Remy Martin vs Superieur a new blend exclusive to Africa

Introducing Rémy Martin VS Supérieur, a bold, expressive and modern new cognac...

We must stop thinking of creativity as a service industry – Ogunpitan

The traditional creative ecosystem in Nigeria, characterized by linear value chains...

AI power is greater when marketers are close to customers – Awopetu ‎

Naturally, humans possess inherent understanding of cultural nuances and emotional...

ARCON DG commends MIPAN’s strategic role in industry development, pledges continued collaboration

Olalekan Fadolapo, Director General of the Advertising Regulatory Council of Nigeria...