media

Experiential Agencies account for N30bn ad spend in Nigeria

Member Agencies of the Experiential Marketing Association of Nigeria (EXMAN) accounted...

CMOs shift focus away from customer experience

Anew survey finds that CMOs are shifting customer experience down the priority list...

Report says digital, print media deliver the best ROI

According to Nielsen's new study on advertising ROI, digital and print media will...

Sanwo-Olu appoints Segun Fafore Executive Assistant, New Media

Former Corporate Communications Manager at NestOil Limited, Olusegun Fafore has been...

Internet advertising set to account for more than 50% of global adspend by 2021

Internet advertising is set to exceed half of global adspend by 2021, although as...

All Seasons Zenith organises advertising career day for young graduates

In the spirit of giving back, All Seasons Zenith, one of the leading media advertising...

Sub-Saharan Africa’s advertising spend, currently only 0. 47% of global investments

Africa is the continent with the youngest and fastest growing population in the world,...

Experiential OOH: Effective disruption in the age of distraction

Each year, our industry descends on the Croisette to celebrate the best accomplishments of...

Consumers will spend 800 hours using mobile internet devices this year

People around the world will spend an average of 800 hours using the mobile internet...

Meet Marketing Edge Awards Panelist

Ronan Redmond is the Commercial Director, TVC Communications. He hails from Dublin...