media

P&G Annual advertising expense fell for third year in a row to $6.75bn

Procter & Gamble has slashed its annual advertising expense by $350m (£290m)...

OAAN condemns indecent adverts, cautions regulatory agencies

The Outdoor Advertising Association of Nigeria (OAAN) has risen in strong condemnation...

Leo Burnett Chicago names Jordan Doucette Creative Officer

Most recently, Doucette led the agency’s award-winning work such as Kraft Now Pay...

SO&U boss tasks marketers on business ethics

The Group Managing Director/CEO of SO&U Limited,  Sir Udeme Ufot has advised...

Coca-Cola revamps football spot for new Premier League season

As the 2019/20 season of Premier League football approaches, Coca-Cola has rejigged...

APCON collaborates with Lagos Govt on fight against illegal adverts

The Advertising Practitioners Council of Nigeria (APCON) is working out a collaborative...

We are in the age of amplifier marketing, not influencer marketing

With Instagram shifting the dial by removing 'Likes' and Influencers clearly having...

Copyspeaking: Why copywriters need to perform their page

Imagine, dear reader, that you were a zookeeper. Imagine you excelled in every aspect...

Prima Garnet MD says first half of 2019 has been tough for IMC industry

Newly appointed Managing Director of Prima Garnet Africa, Yetunde Adeshina, has said...

Hi-impact TV leads digital switch-over revolution in broadcast sector

The much talked about switch-over in the competitive and highly fragmented Nigeria...