media

Agencies face new creative challenges to boost brand awareness – PMI Survey

A recent survey has shown that about 97% of agencies face mounting pressure to deliver...

How real-life experiences are giving brands human voice

Brands are currently leveraging real-life experiences to gain human voice by hitting...

WhatsApp ends Ad-free messaging, launches Ads in updates tab

WhatsApp will now feature ads and new monetisation tools as Meta moves to unlock...

WPP Media Launches Open Intelligence: Industry’s First ‘Large Marketing Model’ Powered by AI

WPP Media, the newly rebranded global media arm of WPP, has just announced the launch...

Glitz, Excitements as NIPR Stakeholders Converge for NIPR Week

...Governor, industry experts reel out the place of PR in reputation management The...

PMG appoints Chad Stoller to spearhead global media efforts

PMG has named seasoned media strategist Chad Stoller as its first-ever Global Head...

Nigerian Media, advertising CEOs offer divergent perspectives on industry evolution

By Felicia Nwosu Nigeria's media and advertising sectors are navigating a rapidly...

Leadway hosts media, showcases innovative insurance solutions for Nigerians

By Felicia Nwosu Leadway Assurance Company Limited recently organised a media...

LinkedIn taps Publicis for $97 million global media account

By Felicia Nwosu LinkedIn has awarded its global media account to Publicis following...

Rise of digital media is transforming advertising – Gomes

By Khairat Asokomhe Following the turns in the advertising world, digital media...