Tag: media

Will tech threaten the role of media agencies this year?

Traditionally, the role of media agencies can be explained simply as this: assemble...

The need to prove that marketing is business

Right now, intangible brand assets are worth $57.3tn globally. That's more than ever...

Cannes Lions 2020 Awards open for entries

The Cannes Lions International Festival of Creativity has announced that entries...

LASAA pledges support to outdoor operators, emphasises on revenue drive

The New administration at the Lagos State Signage and Advertising Agency (LASAA)...

Political Adverts, FMCG top list of APCON vetting in 2019

The Advertising Practitioners Council of Nigeria (APCON) has disclosed it recorded...

APCON commends NUC’s unbundling of MassComm departments in tertiary institutions

The Advertising Practitioners Council of Nigeria (APCON) has expressed its support...

Is it time to monitor influencer advertising like TVCs?

Influencers often flaunt their new purchases in front of their audiences, and many...

PRCAN President predicts improved growth performance for PR firms in 2020

President of the Public Relations Consultants Association of Nigeria (PRCAN), Isreal...

MARKETING EDGE showcases Brands and Agencies to watch in 2020

As the New Year, which, interestingly, is also the beginning of a new decade, gathers...

Agency relationship with clients has gone beyond putting up posters; it’s about thought leadership – Akpo

Having led the pace in the Nigerian experiential marketing sector for 23 years, EXP...