Tag: media

I believe in Nigerian agencies, they are very resilient – Femi Adelusi

By Abimbola Mohammed Media expert, Femi Adelusi, Founder/ Group CEO, BrandEye/Mediaplus,...

Dentsu UK names Carat veteran as chief operating officer of media

Dentsu UK and Ireland has appointed Mark Hughes as its director of operations for...

Experts underscore role of data aggregation in IMC industry

By Abimbola Mohammed Advertisers have long been collecting first-party data like...

MARKETING EDGE on TV hosts Lanre Adisa on TVC News DStv Channel 418 at 12:30 PM tomorrow

By Oghale Mafuru Foremost and leading brand centric television programme, MARKETING...

Omnicom names Guy Marks EMEA CEO, Cooper as VC Europe

Global advertising and marketing communications company; Omnicom Media Group has...

Global outdoor advertising market to hit US$58.80 billion in 2025

The global outdoor advertising market value is forecasted to reach US$58.80 billion...

Five top advertisers in the financial sector spent N2.4 billion in print media in 2020

By Dele Ojo The five biggest advertisers in the financial sector spent a cumulative...

Media planning and buying recover from pandemic as risks persist 

By Abimbola Mohammed As the world gradually adjusted to the new normal at the...

Banking sector advertising gulp N6billion in 2020, amid Covid-19 lockdown

By Dele Ojo The Nigerian Banking and financial industry expended some N6.2 billion...

Femi Adelusi optimistic about advertising growth

By Felicia Nwosu Femi Adelusi, Founder/ Group CEO, BrandEye/Mediaplus, and President,...