media

Sub-Saharan Africa’s advertising spend, currently only 0. 47% of global investments

Africa is the continent with the youngest and fastest growing population in the world,...

Experiential OOH: Effective disruption in the age of distraction

Each year, our industry descends on the Croisette to celebrate the best accomplishments of...

Consumers will spend 800 hours using mobile internet devices this year

People around the world will spend an average of 800 hours using the mobile internet...

Meet Marketing Edge Awards Panelist

Ronan Redmond is the Commercial Director, TVC Communications. He hails from Dublin...

Daar Communications, NBC settle rift, Dokpesi agrees to withdraw court case

The National Broadcasting Commission (NBC ) and DAAR Communications Plc., owners...

Osagie Alonge is leaving Pulse Africa, after five years

Journalist and media executive, Osagie Alonge, has announced he’s leaving his job...

Innocent Osikheme Oboh – a well-rounded marketing communication consultant

Innocent Osikheme Oboh, a.k.a Inspektor is the President and CEO of DIJO Group. He...

PepsiCo is building an in-house media and data team to shape its adtech agenda

Global -- PepsiCo is in the process of building out an in-house team dedicated to...

Why Agencies Should Abandon Advertising and Invest in Owned Media

By Dan Curran The downward spiral of traditional advertising’s effectiveness started...

All Seasons Zenith wins Nestle Nigeria Media account

Foremost independent media planning and buying agency, All Seasons Zenith has won...