Tag: measurement

The future of measurement requires rethink – Experts

By Abimbola Mohammed The future of measurement requires a major rethink. For this...

Nielsen agrees to $16 billion acquisition deal

By Zion Rufus Global market measurement firm, Nielsen Holdings plc has entered...

Increased data privacy will affect accuracy in audience measurement

By Zion Rufus  In an increasingly complicated marketplace which now faces growing...

What’s next in Nigeria’s media audience measurement?

Creating groundbreaking campaigns and content in today’s complex media market starts...

P+ Measurement launches MATE+, a measurement and evaluation training program

Fast rising Independent measurement and evaluation agency, P+ Measurement Services,...

Measurement Expert Urges PR Managers to Create Evaluation Budget

Public Relations Measurement expert, Austin Ayaosi, has urged PR/Corporate Communications...