Tag: Marketing

MARKETING EDGE editorial on Ad Age’s latest introduction of 2023 Marketers of The Year

There is a new media phenomenon that is changing the face of journalism. It appears...

GroupM taps Allianz global media business

By Abimbola Mohammed  GroupM, WPP media investment group has been assigned...

Ogilvy Consulting’s global CEO, Hendra announces retirement after 28 Years

By Ibidunni Banjoko Carla Hendra, the esteemed Global CEO of Ogilvy Consulting,...

FrieslandCampina to cut 1, 800 jobs across all departments worldwide

By Ralph Tathagata FrieslandCampina says it's lowering costs by reducing over...

Ad Age introduces 2023 Marketers of The Year

By Ralph Tathagata Ad Age, a global media brand focusing on curated creativity,...

Jumia sees 73% drop in advertising budget, cuts cost

By Joseph Ekeng  In a strategic move to bolster profitability, Jumia,...

MARKETING EDGE ONTV hosts Babatunde Shobanjo tomorrow

By Felicia Nwosu MARKETING EDGE on TV, will this week host Babatunde Shobanjo,...

OOH advertising to witness positive growth in 2024

By Seun Johnson Out-of-Home Advertising has been projected to experience...

Radisson Hotel Group sets growth plans for Nigeria, targets 15 hotels by 2025

By Joseph Ekeng The Radisson Hotel Group (RHG) is making significant...

Besense, Lebrace storm Oke Arin market, deepen market penetration

By Felicia Nwosu Leading sanitary and diaper brands, Besense sanitary and Lebrace...