Tag: Marketing

BBC appoints Absolut Vodka CMO as first ever chief brand officer

By Oluwaseyi Lawal The BBC has appointed Charl Bassil, CMO at Absolut...

Gov Sanwo-Olu presents 2.24trillion budget for 2024 fiscal year

By Abimbola Mohammed  Mr. Babajide Sanwo-Olu, the Lagos State governor has today...

Cannes Lions 2024 submissions open 18 January

By Oluwaseyi Lawal The Cannes Lions International Festival of Creativity,...

Media experts deliberate on use of ChatGPT in journalism, copywriting

By Seun Johnson Regardless of its efficiency, uniqueness and speed of...

Abunene tasks professionals on strategy for global competitiveness

By Felicia Nwosu Omo Kingsley Abunene, the Vice President of the Out-of-Home Advertising...

GPN tackles environmental pollution crisis, proposes sustainable solution

By Kingsley Odii In a bid to address the pressing issue of environmental pollution...

Akiode, Uwadoka, Salako-Ajulo, others to speak at BJAN’s 2023 Marketing Conference on Dec 15

As Nigerians, especially professionals in the marketing communications industry look...

How Nigerian brands leverage influencer marketing for growth

By Oluwaseyi Lawal In the dynamic realm of marketing, Nigerian brands...

TikTok surpasses $10bn in revenue, first non-game app to achieve milestone

By Kingsley Odii TikTok, the popular short video platform developed by Bytedance,...

Mediacraft Associates triumphs at Nigerian Business Leadership Awards 2023

Mediacraft Associates, a leading full-service public relations consultancy firm,...

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