Tag: Marketing

Ononiwu tasks agencies on innovation, adoption of new trends in 2024

By Abimbola Mohammed Henry Ononiwu, Head of New Business Projects/Partnerships,...

Aleshinloye highlights potential 2024 trends for IMC industry

By Ibidunni Banjoko Muyiwa Aleshinloye, Director of Digital & Media (CWAR)...

IPPG moves to amend PIA, strengthen regulatory framework

By Felicia Nwosu As part of the efforts to fully optimise the country’s...

AfDB approves $175M package for UBA to boost Nigerian projects, SMEs

By Kingsley Odii The Board of Directors of the African Development Bank Group has...

Brands that infuse Humanovation will be a big hit in 2024 – Awala

By Oluwaseyi Lawal Jolomi Awala, creative director of Ogilvy Nigeria,...

ExxonMobil, Chevron exempt Nigeria from 2024 spending plans

By Oluwaseyi Lawal Nigeria has been exempted from the 2024 spending plans released...

Unilever unveils action plan to boost premiumisation, market share

By Joseph Ekeng Unilever’s CEO, Hein Schumacher, has laid out an extensive...

Influencer marketing, creativity and value creation will shape 2024 – Odia

By Seun Johnson The Managing Director of Starcom media Perspective, Jude Odia...

Professionals recap 2023 trends that will extend to 2024

By Felicia Nwosu As the year 2023 winds down amidst emerging industry trends,...

Stay vigilant as cybercriminals utilize AI in attacks, NITDA warns Nigerians

By Kingsley Odii The National Information Technology Development Agency (NITDA)...