Marketing

Heineken launches ‘Better Together’ Campaign as Champions League returns

The Heineken House in Lagos and other centres across Nigeria will definitely be a...

SO&U appoints Biodun Adefila as Chief Operating Officer

Poised to further reposition for business competitiveness and profitability, SO&U,...

Nigeria’s IMC industry regulators must move for agency consolidation, says Oyegbola

For the much desired growth to be realised in Nigeria’s Integrated Marketing Communications...

British Airways’ reputation nosedives amid strike action

British Airways has seen its corporate reputation plummet to a four-year low after...

Lagos PR Clinic dwells on clients/consultancies’ Charter

The monthly Lagos Public Relations Clinic, the professional enlightenment forum of...

Coca-Cola extends 32-year Euro 2020 sponsorship

Soft drinks giant Coca-Cola has reaffirmed its faith in Uefa by extending its long-term...

APCON unperturbed as outrage greets proposal to vet social media adverts

The recent decision by the Advertising Practitioners Council of Nigeria (APCON) to...

PZ Cussons Nigeria profit declines amid low consumer demand, competitive pressure

PZ Cussons Nigeria Plc has reported declines in its revenue and profit for the full-year...

German fragrances brand makes new Nigerian investment

German-based Symrise, a global manufacturer of flavourings, fragrances, cosmetic...

De-emphasise on multinationals, focus on local companies, says Medebem

Business operators across Nigeria’s Integrated Marketing Communications industry...