Marketing

Glo brings back gossipy Amebo in new TVC to amplify voice plan

It was a character she internalised with aplomb. Ibidun Allison played her role as...

OAAN partners WOAA on global outdoor advertising practice

The Outdoor Advertising Association of Nigeria (OAAN) has said it is working towards...

Developing your brand voice on social media: 5 mistakes to avoid

We're entering the age of technological revolutions and massive diffusion of technologies...

A new ANA study indicates that in-house agencies struggle to attract top-tier talent

According to the Association of National Advertisers (ANA), 78% of the organisation’s...

Compliance level to advertising code is rising — APCON boss

Mrs. Ijedi Iyoha is the Acting Registrar/CEO of the Advertising Practitioners Council...

Primedia Outdoor introduces Video Wall in Nigeria to target shoppers

Primedia Outdoor recently unveiled a new 3m x 12m LED video wall in Ikeja City Mall,...

The battle for brand purpose: It is not CRS

Time to get back to reality Holly Tucker MBE, founder of Not On The High Street...

An introduction to evidence-based marketing

Over the past decade, there have been significant advances in the field of marketing...

Why more brands are ditching the CMO position

A deep dive into why companies are ridding themselves of the long-respected chief...

APCON set to partner IAA on global advertising standards

The Advertising Practitioners Council of Nigeria (APCON) has embarked on a strategic...