Tag: Marketing

How to give your marketing full-funnel power

Lead generation has eclipsed the importance of brand building in B2B. It’s time...

Nigerian Breweries’ ad/sales promo spend hit 5 year high

Despite the challenging macroeconomic environment in 2018, Nigerian Breweries Plc,...

Our ambition to mount world’s biggest LED billboard is being thwarted by govt, says Lona Group CEO

The management of Lona Media, a subsidiary of Lona Group of companies has raised...

Why Agencies Should Abandon Advertising and Invest in Owned Media

By Dan Curran The downward spiral of traditional advertising’s effectiveness started...

ID Africa Acquires TheNETng To Form Marketing, Media and Technology Powerhouse

ID Africa, a leading Nigerian digital agency is acquiring NET Newspaper Limited...

Nigeria’s Marketing Industry In Unsteady Feat

…May experience setback on PWC $2.8bn projection  Feelers emanating from the...

Reprieve as clients begin to offset 8bn media debts

At last, there appears to be reprieve for agencies as clients have commenced payments...

Rosabel Advertising may bounce back

Rosabel Advertising, a one-time leading traditional creative agency in Nigeria, whose...

Consumers commend Chivita Active campaign

Few months after Chivita Active launched its new campaign, C’mon Get Active, to...

Madesoftlogic launches affordable software for retailers

Madesoftlogic, an indigenous Nigerian technology company has unveiled ESOPOS, a cloud...