Tag: Marketing

Global Creative Contests: whither Nigeria IMC professionals?

Like the FIFA World Cup, Cannes Lions is the turf of champions; attracting thousands...

Marketers urged to open-up hiring processes to diverse talent

The School of Marketing is asking marketers to commit to open-up their hiring processes...

Epica Awards 33 defines its purpose

The Epica Awards has underlined its unique positioning in the awards landscape with...

Meet Marketing Edge Summit/Awards Guest Speaker

Chris Ogbechie is a Professor of Strategic Management at Lagos Business School, Pan-Atlantic...

The battle of bike ride-hailing taxi in Lagos market

Unbranded and madcap motorcycle taxis have been around in Nigeria and most parts...

Is your brand telling a compelling story?

Data-driven storytelling has radically altered how stories are told in the 21st century....

CMO to CEO: ‘The numbers will only rise if marketers become more commercial’

Marketers struggle to progress to CEO because they focus too much on marketing rather...

Marketing gave me the opportunity to satisfy my natural instinct, says former NIMN President

The former President, National Institute of Marketing of Nigeria, NIMN, Omoba Yemisi...

How taking a stand is helping brands tackle negativity

Marriott and Pinterest have had to deal with fierce criticism – albeit for very...

Unilever’s purpose-led brands outperform

Unilever has announced that its purpose-led, Sustainable Living Brands are growing...