A Nigerian integrated marketing communications strategist, Rotimi Bankole, has bagged...
There is little doubt that technology has fundamentally shifted enterprise goalposts...
Professor of Strategic Management at Lagos Business School, Pan-Atlantic University,...
What is disruptive thinking? How many times have you heard leaders of big companies...
Too often they fall into a ‘hero trap’ This op-ed originally featured at Adweek If...
Marketing suffers from a lack of consensus about what’s likely to work and many...
Marketers from brands including KFC, Diageo, TSB and Waitrose will be joined by Marketing...
Brand and marketing expert, Ikechukwu Kalu has said that consumer insight and sufficient...
The Managing Director, Opportunity To See Limited, Emmanuel Ajufo has emerged the...
From video to VR, social media and beyond, there is a host of mediums through which...
