Tag: Marketing

Expert puts ad industry billings in Nigeria at N150 billion annually

An Integrated Marketing Communications Industry Expert, Dr. Ken Onyeali Ikpe has...

WhatsApp played a big role in the Nigerian election. Not all of it was bad

There is growing concern about the potential for the message and media sharing platform,...

Glo brings back gossipy Amebo in new TVC to amplify voice plan

It was a character she internalised with aplomb. Ibidun Allison played her role as...

OAAN partners WOAA on global outdoor advertising practice

The Outdoor Advertising Association of Nigeria (OAAN) has said it is working towards...

Developing your brand voice on social media: 5 mistakes to avoid

We're entering the age of technological revolutions and massive diffusion of technologies...

A new ANA study indicates that in-house agencies struggle to attract top-tier talent

According to the Association of National Advertisers (ANA), 78% of the organisation’s...

Compliance level to advertising code is rising — APCON boss

Mrs. Ijedi Iyoha is the Acting Registrar/CEO of the Advertising Practitioners Council...

Primedia Outdoor introduces Video Wall in Nigeria to target shoppers

Primedia Outdoor recently unveiled a new 3m x 12m LED video wall in Ikeja City Mall,...

The battle for brand purpose: It is not CRS

Time to get back to reality Holly Tucker MBE, founder of Not On The High Street...

An introduction to evidence-based marketing

Over the past decade, there have been significant advances in the field of marketing...