An Integrated Marketing Communications Industry expert, Kingsley Omo Abumene, MD/CEO,...
Early forecasts by marketing intelligence service Warc places global cinema advertising...
Business operators in Nigeria’s Integrated Marketing Communications (IMC) sector...
Customer closeness used to enable marketers to conduct the orchestra of the marketing...
Mondelez has consolidated its global advertising into WPP and Publicis as it looks...
An Outdoor advertising specialist, Ugochukwu Oborgu, has given fresh estimates that...
Creativity is in crisis – as it always has been, and always should be, according...
Facebook’s advertising chief, David Fischer believes the skills needed to succeed...
It should come as no surprise that some of the world’s most successful companies...
The newly unveiled TV commercial by Aitrel, a leading telecom brand in the competitive...
