Tag: Marketing

German fragrances brand makes new Nigerian investment

German-based Symrise, a global manufacturer of flavourings, fragrances, cosmetic...

De-emphasise on multinationals, focus on local companies, says Medebem

Business operators across Nigeria’s Integrated Marketing Communications industry...

5 Mistakes grown-up brand blogs shouldn’t make

You have researched your target market and defined your reader personas and you publish...

Tiger Beer unveils new sleek can

Tiger Beer has just unveiled its all-new 33cl Sleek Can at an exclusive event at...

Publicis Africa appoints pioneer Odette Van der Haar as MD

Publicis Africa has announced that industry heavyweight Odette van der Haar will...

The customer, vendor, and agency equilateral triangle

It’s all about relationships, trust, and open channels of communication. A collaborative...

Proposed forex ban fallout: Some milk brands will go, says Orimolade

Former Country Manager, NZMP Fonterra Nigeria Limited, Femi Orimolade, has taken...

We foster the culture of high standard in Nigerian businesses – Dr Nneka Ebru Okpe

Knowing how to build and run a really solid business and be successful at it does...

Five ways of creating true client-agency partnership by breaking the norms

Earlier in the year, I had the opportunity of experiencing true client/agency partnership...

“33” Export unveils Limited Edition 40th Anniversary to deepen consumer engagement

Nigeria’s foremost beer brand, “33” Export Lager has unveiled the commemorative...