Marketing

Pepsi releases new digital campaign, enlists Cardi B to spread the word

Pepsi’s new holiday marketing campaign encourages consumers to give the gift of...

Facebook deploys brand safety tools to pacify cautious advertisers

Looking to dial back advertisers’ brand safety concerns, Facebook has begun rolling...

Search advertising will rise 9.6% to $135.9bn, says global ad report

In a new report released by Warc it is revealed that investment in search advertising...

Stakeholders applaud Plural Media, Marketing Edge initiative on digital news offering

Key Industry players, operators and gladiators have applauded the recent partnership...

Advertising Week Africa holds in 1st half of 2020

Advertising week, the world’s largest annual gathering of advertising, creative,...

MARKETING EDGE team storms ADVAN Awards for Marketing Excellence

It was glitz, glamour and panache when last Sunday, MARKETING EDGE frontier force...

Annual digital commerce spend to climb to $19tn by 2024

A new study by Juniper Research, titled 'Digital Commerce: Key Trends, Sectors &...

Scorecard of Folake Ani-Mumuney led ADVAN Exco

The two year leadership tenure of the Folake Ani-Mumuney-led executive committee...

Brands can now advertise on Jumia’s platforms to reach wider, more targeted audience – Martins

Nigeria's leading e-commerce platform, Jumia, has opened up its e-commerce platform...

Why do agencies find it so difficult to tell their own stories?

Over the past two decades, I have seen more than a thousand agency credentials presentations,...