Tag: Marketing

Unilever Cuts Agency Fees and Production Costs, but a Media Surge Looms

Unilever's 3% organic sales growth was slightly below analyst projections for the...

N13.4bn media advertising spend unaccounted for

Investigation has revealed that billions of naira budgeted for media advertising...

TV streaming outfit, Netflix plans to spend over $1bn for marketing in 2017

 TV streaming company Netflix is to heavily invest in its marketing drives in 2017...

NIMN Set to establish academy to tackle dearth of marketing talents

The National Institute of Marketing of Nigeria (NIMN) is in the process of establishing...

AAAN set to hand over LAIF Awards to Independent Body

President of the Association of Advertising Agencies of Nigeria (AAAN), Kayode Oluwasona,...

Big&Bold Partners Nik Halik on Global Advertising Concepts

A young brand building and creative agency, Big&Bold Communication Limited, has...

Ad Week Europe partners Republicom to host first ever Africa Segment

Advertising Week Europe, a foremost international marketing, advertising, and technology...

Marketing needs to be more intelligent through convergence and collaboration

Often times, I am teased by adjacent-industry colleagues about how marketing is simply...

OMD Network Bags Most Creative Agency Award

For the 11th year running, Omnicom Media Group’s Agency OMD has been awarded the...

GDM Direct retains Nestle Account till 2018

A leading experiential marketing agency, GDM Direct, has retained Nestle below-the-line...