Tag: Marketing

LinkedIn unveils its first TV ad campaign on job search

LinkedIn has introduced its first UK TV advert featuring real members on the platform...

UK advertising spend hits £6.0bn for Q2 2019

UK adspend rose 5.8% year-on-year to reach £6.0bn in Q2 2019, marking UK advertising's...

Cannes Lions unveils 2020 Festival, reveals content agenda on industry-driven themes

Cannes Lions launches the 2020 Festival by announcing the Content Agenda themes,...

Reckitt Benckiser cuts profits again, seeks to split into two business units

Eager to improve operational performance and build a resilient business model after...

LAIF announces 2019 Jury, may restructure to suit local taste

The Association of Advertising Agencies of Nigeria (AAAN) has announced the jury...

How businesses can create lasting impressions and retain customers

Customer engagement has become a top priority for many companies, but no two customers...

Google, Facebook and Amazon to dominate global adspend in 2020, says Warc

Warc has forecasted global advertising investment growth across the 19 categories...

Three Crowns commences 2019 Mum of the Year Campaign, set to sponsor winners to Dubai

Three Crowns Milk, Nigeria’s dairy brand and product from the stable of FrieslandCampina...

CHINI Africa wins silver at Cannes Lions 2019 Representatives Award

Cannes Lions has announced the winners of the 2019 Representatives Award at the just...

Marketers focus more on transactional relationships than emotional loyalty, says study

A new CMO Council study released shows that organisations focus more on money - not...