Tag: Marketing

APCON hopeful Buhari’s new exco will resolve council composition logjam

The Advertising Practitioners Council of Nigeria (APCON) has expressed strong optimism...

Marketing and advertising professionals lack empathy, Reach study finds

Those who work in the advertising and marketing industry lack the necessary skills...

Glo Amebo promises subscribers 5x value on every recharge

In line with its tradition of always adding value to its customers, Nigeria’s innovative...

Okowa to flag off 46th AAAN AGM and Congress

Delta State Governor, Senator Ifeanyi Okowa is expected to be the special guest of...

EXP Nigeria partners REACH to host ‘Casino Millennial’

Leading experiential marketing agency, EXP Marketing Nigeria Limited, has partnered...

Former APCON Chairman clocks 80

One of the founding fathers of advertising practice in Nigeria and former Chairman...

Down-to-earth Marketing announces ideation training programme

Down-to-earth Marketing, a training firm for marketing professionals, has announced...

6 ways to earn consumer trust in untrusting era

Trust has always been an important part of brand-consumer relationships; without...

Internet advertising set to account for more than 50% of global adspend by 2021

Internet advertising is set to exceed half of global adspend by 2021, although as...

Global Ad Trends report reveals slowdown in social ad growth

Warc's Global Ad Trends report has found that advertising revenues among key social...