Tag: Marketing

Disney re-strategises, set to split $3billion media business with Omnicon and Publicis

The Walt Disney Company recently gave a glimpse into what its marketing strategy...

Combining data and content to thrive

There is a suite of publishers who, unlike many of their traditional counterparts,...

GSK elevates Mark Pfister

Leading multinational pharmaceutical company, GSK, has elevated Mark Pfister to the...

Global Martech market hits $121.5bn

The global marketing technology market is now valued at an estimated $121.5 billion,...

Consolidation may not work out well in Nigeria’s IMC sector, says Osunsoko

An Integrated Marketing Communications Industry practitioner (IMC), Sam Osunsoko,...

We aim to tackle the digital challenge through capacity building, says Odigbo

President of the Association of Advertising Agencies of Nigeria (AAAN), Ikechi Odigbo,...

Hollandia Evap Milk picks Mercy Johnson as brand ambassador

Hollandia Evap Milk, Nigeria’s leading evaporated milk brand from the stable of...

DigifyPro promises to train more Nigerian youths on digital marketing, analytics

DigifyPro, an initiative of DigifyNG, a subsidiary of Digify Africa, has reiterated...

AAAN announces panel for 2019 LAIF Awards

 The Association of Advertising Agencies of Nigeria (AAAN) has announced the jury...

Airtel launches Smart Talk Campaign Series 2

Leading telecom company, Airtel has launched series 2 of its popular and highly rated...