Tag: Marketing

Why do agencies find it so difficult to tell their own stories?

Over the past two decades, I have seen more than a thousand agency credentials presentations,...

Guinness’ latest smooth operator is here, says O’Keeffe

“Today marks International Stout Day. As far as I am concerned you do not need...

Global advertisers launch drive to establish cross-media measurement principles

An advertiser-focused group has launched a global initiative designed to make the...

Former AAAN President canvasses for strategic communication plans for Nigeria @60

The Federal Government has been advised to think towards constituting a consortium...

Why men’s advertising is in crisis

We’re all part of the problem, every one of us. Hand on heart, who among us in...

Google hires former Calvin Klein CMO to bolster marketing leadership

Marie Gulin-Merle, formerly the chief marketing officer of Calvin Klein, has resurfaced...

Cannes introduces new Lions for 2020

Cannes Lions International Festival of Creativity has announced a new award, the...

Dentsu details plans to reemerge as pure holding company in 2020

In conjunction with the recent release of its third-quarter earnings report, Japan-based...

How AI is helping brands manage their online reputation

The use of artificial intelligence (AI) and machine learning is on the rise, but...

LG electronics appoints Phd as global media agency, brief grosses $800m worldwide

LG Electronics Inc. (LG), the Korea-based manufacturer behind several of the world’s...