Marketing

Knorr rebrands, wears new lid and fully recyclable container

Unilever has launched a new packaging for its condiment and seasoning brand, Knorr,...

Amstel Malta to compensate its customers with holiday package

Amstel Malta, leading non-alcoholic malt drink, has announced a 12-day Amstel Holiday...

9mobile concludes Mega Millions Promo, rewards winner with N10million

9mobile, a leading telephony company in Nigeria, has concluded its Mega million Promo...

Ogilvy appoints new members on its global leadership

Global agency, Ogilvy, has announced new members of its global leadership team with...

OAAN honours industry icons on “Night of the Legends”

The Outdoor Advertising Association of Nigeria (OAAN) has hosted an event in honour...

Omnicom Group remains MTN’s global agency partner

Four years after an epochal global pitch, the second pitch process, which began in...

Guinness rewards its trade partners in Lagos, Port Harcourt and Abuja

In fulfilment of the promise to honour some of its key distributors, retailers and...

MARKETING EDGE hosts marketing guru Adetunji Oyebanji

It was glitz, glamour and fun Thursday evening as the Managing Director/Chief Executive...

Brand Nigeria: X-raying the branding and rebranding efforts so far

By Kasim Bakare In the 21st century, nation branding has become a big business,...

You cannot brand your way to good reputation – Boye Adefila

Boye Adefila is a marketing coach and PR expert. The MD/CEO of Down-to-Earth Marketing...