Tag: Marketing

The importance of PR on corporate organisations and businesses

The role of Public Relations has been so much underestimated and most times, relegated...

How Nigeria’s soft drink makers test their pricing and volume power

In a tough consumer economy, pricing and volume can become powerful marketing tools...

The don’ts of social media marketing

Ah, social media marketing - the buzz words of today. When a customer searches the...

Avoid disruption, reach ‘techquilibrium’ in any industry

The opening keynote of Gartner Symposium 2019 was a comprehensive session on 'winning...

Heineken launches ‘Better Together’ Campaign as Champions League returns

The Heineken House in Lagos and other centres across Nigeria will definitely be a...

SO&U appoints Biodun Adefila as Chief Operating Officer

Poised to further reposition for business competitiveness and profitability, SO&U,...

Nigeria’s IMC industry regulators must move for agency consolidation, says Oyegbola

For the much desired growth to be realised in Nigeria’s Integrated Marketing Communications...

British Airways’ reputation nosedives amid strike action

British Airways has seen its corporate reputation plummet to a four-year low after...

Lagos PR Clinic dwells on clients/consultancies’ Charter

The monthly Lagos Public Relations Clinic, the professional enlightenment forum of...

Coca-Cola extends 32-year Euro 2020 sponsorship

Soft drinks giant Coca-Cola has reaffirmed its faith in Uefa by extending its long-term...