Tag: Marketing

Unilever’s seasoned Conny Braams takes on top new global marketing role

Congratulations to Conny Braams as she's appointed to lead Unilever global Chief...

Agency operators urged to explore benefits of Intellectual Property

Business operators across Nigeria’s creative industry, more especially, advertising...

Diageo’s playbook for global marketers

While the old rules still apply, there are seven characteristics successful brands...

McCann Worldgroup is 2019 Global Agency of the Year, clinches Crown for the first time in almost 2 decades

“We screwed up,” admits Harris Diamond, CEO of McCann Worldgroup, sitting in...

Managing reputation is Africa’s biggest challenge, says Badejo-Okunsanya

President of the African Public Relations Association (APRA), Yomi Badejo Okusanya,...

Registered APCON members can practice in Abuja without APAAC membership, says Aliyu

With over 300 registered practitioners as members, Advertising Practitioners Association...

Online travel booking abandonment rates hit 90%

The global travel booking abandonment rate averages 90.74% for 2019 so far, with...

281 billion and counting, why email remains a powerful way for brands to reach their audience

Two-hundred-and-eighty-one-billion. That's a lot of emails being sent every day by...

Admen Confab resolves to reposition industry, Nigeria despite lingering challenges

An overwhelming leadership and membership, including a who’s who of Nigeria’s...

Getting accurate measure of PR investments is a global challenge, says APRA boss

President of African Public Relation Association (APRA), Yomi Badejo-Okunsanya has...