Tag: Marketing

Lori, Kenyan e-Logistics brand set to enter Nigerian market

In its quest for pan African expansion, Lori, a Kenyan e-Logistics company has concluded...

MediaReach OMD wins FrieslandCampina Wamco media account 

MediaReach OMD Ghana has won the multi-billion dollar FrieslandCampina Wamco media...

Don’t create ads, create advocates

People ignore brands that ignore people. Companies that spend large amounts of money...

Marketing communications should tell more of the African story, says Adewunmi

The Managing Director/CEO at Creativezones Communications Limited, Adedoyin Adewunmi,...

Online video adspend will rise to $61bn by 2021

Zenith’s Online Video Forecasts 2019 report has indicated that advertising expenditure...

9mobile multi-billion naira media advertising business on toss

9mobile, hitherto Etisalat, a leading telecom company has thrown open its multi-million...

VR for brands – what’s all the fuss about?

VR is a fundamentally new media platform that we don’t yet fully understand. Remember...

NBC fines 45 stations for breach of broadcast code

The National Broadcasting Commission has sanctioned 45 broadcasting stations which...

AAAN proposes business palliatives to support ailing advertising agencies

The Association of Advertising Agencies of Nigeria (AAAN) disclosed it was thinking...

Plural Media partners MARKETING EDGE on real-time industry news

Plural Media, one of Nigeria’s leading  digital-out-of-home advertising company,...