Tag: Marketing

Dr. Biodun Shobanjo: A legacy of courage, boldness and entrepreneurship

Webster’s dictionary defines legacy as, “anything handed down from the past,...

CHINI Africa unveils jury presidents and speakers for Pitcher Awards 2020

CHINI Africa, Cannes Lions official festival representatives in Nigeria and organisers...

Coca-Cola backtracks, appoints a CMO 48 months after striking out the role

Manolo Arroyo, the president of Coca-Cola’s Asia Pacific business, has taken on...

PepsiCo heightens cola war, set to launch Pepsi Café

The term 'Cola Wars' was coined in the US in the US to describe the advertising and...

Winning LAIF Grand Prix is 7-year dream come true, says Babaeko

The 2019 Lagos Advertising & Ideas Festival (LAIF) has seen a dramatic finale...

Shobanjo to build school of Media and Communication studies in OAU

Obafemi Awolowo University (OAU) is on the cusp of moving to a topnotch academic...

X3M Ideas wins Grand Prix, Noah’s Ark hauls more laurels at LAIF 2019 Awards

X3M Ideas, one of the foremost creative agencies in Nigeria, has again recorded another...

National ad confab decides on collaboration, proffers sustainable solutions

To thoroughly represent and communicate the resolutions and recommendations reached...

Shobanjo set to bag Honorary Doctorate Degree at OAU

The story and history of advertising and marketing communications cannot be told...

APRA, PRCAN initiate move to determine Public Relations business value

The African Public Relations Association (APRA) alongside its Nigerian counterpart,...