Tag: Marketing

P+ Measurement Services introduces Nigeria’s first Broadcast Advert Analytics Report

P+ Measurement Services, Nigeria's leading media measurement and evaluation agency,...

Social media, online video set to consolidate dominance in advertising in 2020, finds Kantar

Nearly half of advertisers admit they don't currently have the right balance between...

International SEO leads digital marketing

Without a doubt, digital marketing has effectively moved into position as one of...

Mobile apps help improve customer experience

Creating a mobile app is a phenomenal tool to help businesses improve their corporate...

Omnicom posts 2.2% organic growth, pleased with Q3 results

Omnicom posted a 2.4% drop in revenue during the third quarter to $3.6 billion, which...

Disney re-strategises, set to split $3billion media business with Omnicon and Publicis

The Walt Disney Company recently gave a glimpse into what its marketing strategy...

Combining data and content to thrive

There is a suite of publishers who, unlike many of their traditional counterparts,...

GSK elevates Mark Pfister

Leading multinational pharmaceutical company, GSK, has elevated Mark Pfister to the...

Global Martech market hits $121.5bn

The global marketing technology market is now valued at an estimated $121.5 billion,...

Consolidation may not work out well in Nigeria’s IMC sector, says Osunsoko

An Integrated Marketing Communications Industry practitioner (IMC), Sam Osunsoko,...