Tag: Marketing

Online travel booking abandonment rates hit 90%

The global travel booking abandonment rate averages 90.74% for 2019 so far, with...

281 billion and counting, why email remains a powerful way for brands to reach their audience

Two-hundred-and-eighty-one-billion. That's a lot of emails being sent every day by...

Admen Confab resolves to reposition industry, Nigeria despite lingering challenges

An overwhelming leadership and membership, including a who’s who of Nigeria’s...

Getting accurate measure of PR investments is a global challenge, says APRA boss

President of African Public Relation Association (APRA), Yomi Badejo-Okunsanya has...

JC DECAUX backs-down, begs OAAN for membership

After three years of grandstanding and unwarranted prevarication, JC Decaux, a Paris...

2019 ADVAN Awards rewards innovation, inspires brands

The 2019 Advertisers Association of Nigeria (ADVAN) Awards for Marketing Excellence...

Pepsi releases new digital campaign, enlists Cardi B to spread the word

Pepsi’s new holiday marketing campaign encourages consumers to give the gift of...

Facebook deploys brand safety tools to pacify cautious advertisers

Looking to dial back advertisers’ brand safety concerns, Facebook has begun rolling...

Search advertising will rise 9.6% to $135.9bn, says global ad report

In a new report released by Warc it is revealed that investment in search advertising...

Stakeholders applaud Plural Media, Marketing Edge initiative on digital news offering

Key Industry players, operators and gladiators have applauded the recent partnership...