Tag: Marketing

Pepsi launches December consumer campaign

Flagship soft drinks beverage brand, Pepsi on the stable of Seven Up Bottling Company,...

Ogilvy Global Advertising Network appoints new MD, ECD

Ogilvy Global Advertising Network has bolstered its leadership team for Unilever,...

Primedia Outdoor launches its largest LED

Committed to expanding their premium digital out-of-home (DOOH) portfolio, Primedia...

TV ad spend to fall under $65bn in 2019, says global report

GroupM, the world’s leading media investment company, has said that television...

Unilever’s seasoned Conny Braams takes on top new global marketing role

Congratulations to Conny Braams as she's appointed to lead Unilever global Chief...

Agency operators urged to explore benefits of Intellectual Property

Business operators across Nigeria’s creative industry, more especially, advertising...

Diageo’s playbook for global marketers

While the old rules still apply, there are seven characteristics successful brands...

McCann Worldgroup is 2019 Global Agency of the Year, clinches Crown for the first time in almost 2 decades

“We screwed up,” admits Harris Diamond, CEO of McCann Worldgroup, sitting in...

Managing reputation is Africa’s biggest challenge, says Badejo-Okunsanya

President of the African Public Relations Association (APRA), Yomi Badejo Okusanya,...

Registered APCON members can practice in Abuja without APAAC membership, says Aliyu

With over 300 registered practitioners as members, Advertising Practitioners Association...