Marketing

Media buying agencies to leverage technology to achieve set goals in 2021

By Abimbola Mohammed 2020 was a year of turbulence so seismic in scale and rapid...

Unilever trials ‘travel factory’ in portable shipping container

Unilever engineers have developed a food factory that operates within a 40-foot sea...

GSK, Novartis partner to support scientific research into genetic diversity in Africa

As part of commitment to aiding the health sector, two giant multinational pharmaceutical...

Neimeth Pharmaceuticals to raise N5bn in additional equity

Neimeth Pharmaceuticals has disclosed that the company is set to raise N5billion...

Domino’s appoints former Costa marketer as new CMO

Domino’s Pizza has announced the appointment of Sarah Barron, former chief growth...

American democracy as a brand in crisis

Brand in Focus The United States of America has long held itself up as a bastion...

Ad Age announces A-list and Creativity Award deadline 

Ad Age announced the deadline for the Ad Age creativity award for the year 2021....

Nielsen begins tracking theatrical films on streaming platforms

Nielsen is set to launch its Theatrical Video-On-Demand (TVOD) measurement service...

Unilever says global consumption will remain depressed in first half of year

Consumer goods maker Unilever Plc expects global consumption patterns to be suppressed...

Media practitioners must evolve with the ‘new normal’ – Yinka Adebayo

By Felicia Nwosu It has been a turbulent time for all, including corporates, governments...