Loeries’ CEO to speak at MARKETING EDGE IMC Quarterly Virtual Summit

Preetesh Sewraj, Chief Executive Officer, Loeries Africa and the Middle East, the premiere initiative that recognises, rewards, inspires and fosters creative excellence in the marketing communication industry, has agreed to be one of the panelists at the inaugural MARKETING EDGE IMC Quarterly virtual Summit.

The Summit, which aims at regularly expanding the frontiers of marketing and advertising knowledge while leading conversation on contemporary issues affecting the entire gamut of Integrated Marketing Communications, will hold on March 25 on Zoom, the popular video conferencing app.

A leading business innovator and veteran brand builder, Sewraj has worked with several major brands, including Unilever, Samsung, Nedbank and Vodacom. Before joining Loeries as the Chief executive officer, he successfully launched Product of the Year in South Africa in 2008. The award is unarguably, the world’s largest consumer-voted award for product innovation. Since its launch, it has helped millions of consumers identify great innovation that adds value to their lives.

A consummate speaker and experienced facilitator, Sewraj has featured regularly on CNN, SABC News, The Sunday Times, Destiny Man, SAFM, Channel Africa and other media platforms. He is the co-host of Power Edge on Power 98.7’s Power Lunch and has spoken at several conferences including TEDx Soweto, TEDx Johannesburg, the GIBS Innovation Conference, the PIA Idea Design Conference, Seamless Retail, and the Wired Women Conference

Among the galaxy of speakers, Baba Awopetu, a growth-focused and thought-provoking marketing strategist at Stragmar, will lead the conversation for the debut virtual Summit. Other panelists include sectoral heads in the IMC. They include Steve Babaeko, President, Association of Advertising Agencies of Nigeria(AAAN); Femi Adelusi, President, Media Independent Practitioners Association of Nigeria(MIPAN); Tade Adekunle, President, Experiential Marketers Association of Nigeria (EXMAN); Israel Opeyemi, President, Public Relations Consultants Association of Nigeria (PRCAN); Bunmi Adeniba, President, Advertisers’ Association of Nigeria (ADVAN); Oti Ukubeyinje, President, Association of Digital Marketing Practitioners, and Emmanuel Ajufo, President, Outdoor Advertising Association of Nigeria (OAAN).

Also to join in leading discussions are, Ifeoma Dozie, Director Marketing & Communications, SSA, Mastercard; Jane Egerton, (Head of Sales, Middle East & Africa, Facebook; Nkiru Olumide Ojo, Standard Group Johannesburg; Tunji Adeyinka, GMD Republicom Group, and Andrew Human, Blind Tiger Café.  Also on the bill are the Managing Director of TVC Communications, Mr. Andrew Hanlon; General Manager, Consumer Marketing, MTN, Mr. Richard Iweanoge; Managing Director, PHD Media, Mr. Dozie Okafor; Managing Director, Starcom Media Perspectives, Mr. Jude Odia.


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