Marketing

Nestle plans to invest more on Nescafe coffee brand

Nestle SA plans to invest more than 700 million Swiss francs ($787 million) in the...

P&G boosts sales forecast again amid pandemic

Despite the challenges that has befallen the world, devastating businesses amid COVID-19...

Shell Nigeria gas extends its distribution network

Leading domestic gas distribution company, Shell Nigeria Gas (SNG), has entered into...

Konga declares massive discounts on sales clearance

One of the giants in e-Commerce business activities, Konga has declared bumper clearance...

Netflix hits more than 200 million subscriptions

Streaming giant,  Netflix has recorded the year that just  ended as  its biggest...

Using the power of storytelling to sell your brand

By Abimbola Mohammed It's tradition when we meet someone for the first time we...

Jumia expands food platform business to five more cities in Nigeria

In a bid to drive more growth in its online food and beverage delivery business in...

Nigeria’s continuing growth lies in its people – Titilola Adedeji, Amber Energy Drinks boss

MS Titilola Adedeji is a serial entrepreneur with interests in FMCG, real estate,...

Why we Launched Amber Energy Drink, says Lola Adedeji, General Manager, Amber Energy Drink Ltd

Despite the general lull occasioned by the recent lockdowns on the national economy...

Ogilvy appoints David Fox as CEO Middle East and North Africa

Advertising and Public relations agency, Ogilvy has announced the appointment of...