Tag: Marketing

Start the year with a marketing plan

A new year - a fresh start! Everybody is rested after their year-end break and full...

How new regulations on data will change the landscape for marketers in 2020

Data privacy is both a trend in regulation, and a growing consumer demand. As such,...

GDM Group’s MasterClass emphasises on marketing innovation

Bringing innovative ideas into modern day marketing practice was the central theme...

GDM unveils new logo to reflect the new core values, flags off 10th anniversary

GDM, one of the leading experiential marketing agencies in Nigeria has unveiled its...

Budweiser tackles ‘typical American’ stereotypes in Super Bowl TVC

Budweiser has released its Super Bowl ad titled “Typical American” challenging...

OAAN backs states’ regulation of signage and outdoor advertising

The Outdoor Advertising Association of Nigeria (OAAN) has thrown its corporate weight...

Pop culture and its drivers in 2020

When it comes to the youth segment, the drivers of popular culture hinge on their...

MTN launches new thematic campaign

MTN Nigeria has launched Turn it Up, an initiative to spur Nigerians to look within...

OAAN optimistic on positive growth performance in 2020

The Outdoor Advertising Association of Nigeria (OAAN) has declared it is quite optimistic...

Why online learning is a good idea for upskilling staff

For the last number of years, the online learning industry has grown in leaps and...