Marketing

Bigi unveiled as headline sponsor for Nigerian Idol Season 6

Nigeria’s leading Pay TV operator, Multichoice Nigeria has announced the headline...

APCON to hold 2021 IMC virtual Business Outlook

The Advertising Practitioner Council of Nigeria (APCON) will hold its 2021 Integrated...

PZ Cussons records revenue growth as operating profit falls

PZ Cussons, a leading consumer products group, has reported its results for the six...

Goldberg unveils DJ Kaywise as brand ambassador

Joining superstars Olamide and Odunlade Adekola, Nigeria’s turntable sensation...

The rise and rise of Kia brand in Nigeria’s auto market

Africa’s automotive market is relatively small. According to Deloitte Global Automotive,...

MARKETING EDGE takes on the future today @fireside conversation

James F. Bell, an American business leader and philanthropist has said it all- “To...

You can be 100% Nigerian and still produce world-class brands, Rite Foods

Rite Foods Limited, one of the leading local manufacturers, distributors and marketers...

Why brands need to focus on changes in consumer behavior post-pandemic

By Zion Rufus Some consumer trends have been globally accelerated as the Pandemic...

FBN Holdings records 10.50% decline in 2020

FBN Holdings plc has released the 2020 full year financials showing a 10.50% decline...

Improving your brand positioning strategy to increase brand equity

  By Zion Rufus Brand equity is the value a brand has in the market. It...