Tag: Marketing

AAAN President blames agencies’ woes on clients’ “promiscuous” business attitudes

President of the Association of Advertising Agencies of Nigeria (AAAN), Ikechi Odigbo,...

How changing times are dampening the efficacy of banner ads

Banner ads definitely have their purpose, but times are changing and so is their...

Dubai Lynx Festival of Creativity postponed due to coronavirus concerns

Dubai Lynx will now take place from 6-9 September 2020 The Dubai Lynx Festival...

Advertising agency operatives urged to adopt new business model

Advertising agency operatives in the country have been advised on the need to adopt...

How Coca-Cola is engaging its Nigerian EPL fans with ‘Banter Better’ campaign

Deployed to gain a sizeable chunk of mindshare among Nigerian football fans, Coca-Cola...

LASAA MD backs Standard Operating Procedure for OOH advertising sector

Managing Director of the Lagos State Signage and Advertisement Agency (LASAA), Ademola...

How OMD turned a comeback into a formula for repeatable success

After suffering a string of client losses in 2016 and 2017, OMD managed a remarkable...

AB InBev projects 10% decline in first-quarter profit as coronavirus hits harder

Anheuser-Busch InBev, the world’s largest brewer, has projected a 10% decline in...

Insight announces 40th Anniversary, stays true to perpetual transformation

Living up to its tagline, “The brand audacity built with disruption as major character”,...

Omojafor expresses optimism on reconstitution of APCON’s Governing Council

Veteran advertising industry practitioner and Group Chairman of STB McCann, Sir Steve...