Tag: Marketing

Impact of advertisement on consumer buying behavior

By Zion Rufus Consumer buying behavior is widely influenced by factors which include...

MARKETING EDGE on TV hosts Femi Adelusi tomorrow @ 11:30am

MARKETING EDGE ON TV, a popular marketing and advertising TV programme, will this...

Seizing the moment in OTT advertising in 2021

According to the Nielsen Total Audience Report, in 2020, adults 18 to 34 years of...

Mastercard, Network Int’l partner to advance digital payment across MEA

Leading digital payment solutions provider, MasterCard and its strategic partner,...

Guinness Nigeria unveils Nengi as new brand ambassador

Guinness Nigeria, a subsidiary of Diageo Plc, has unveiled Ex BBNaija housemate,...

Promasidor Nigeria appoints Bruno Gruwez as new CEO

African beverage and food products powerhouse, Promasidor, has announced the appointment...

Budweiser, Pepsi, Coca-Cola sit out Super Bowl LV, divert ad spend

  Budweiser has announced that the brand will not be advertising during the...

Startimes to rule in digital TV penetration by 2026

Startimes, the African pay-TV market, plans to reach 51 million subscribers come...

Ariston and Juventus together in China

"Challenges deserve champions” Ariston and Juventus play together to win the...

Cannes Lions appoints Bozoma Saint John, others as Jury Presidents

Bozoma Saint John, Chief Marketing Officer, Netflix, has been appointed President...