Tag: Marketing

Quality outdoor advertising makes world-class cities – Mbanefo

Dozie Mbanefo is the Managing Director of New Crystal Communications Ltd and unarguably...

Wavemaker grabs Bumble’s global media account

American social media company, Bumble, has appointed Wavemaker to handle its media...

Publicis return to growth in Q1 – CEO Sadoun

Against the odds, Publicis Groupe has posted a return to growth for the first quarter...

Nestlé Nigeria kicks-off “Live Strong With Iron’’ campaign

Nestlé, one of the largest companies in Nigeria’s Fast Moving Consumer Goods (FMCG)...

Coca-Cola promotes environmental sustainability with “Cash 4 Trash” initiative in Lagos

Coca-Cola Nigeria recently launched its “Cash 4 Trash” initiative in Lagos, as...

Coca-Cola unveils new logo design

The drinks giant, The Coca-Cola Company, has announced a new design system for the...

FG directs GOtv, StarTimes to stop self-carriage

As part of efforts to make the digital switchover (DSO) proposition viable, Minister...

Pepsi, MTV partner to create new reality dating series in celebration of Pepsi Mango

Pepsi and MTV have dropped a trailer to announce the upcoming debut of “Match Me...

Barilla picks Publicis for new global campaign work

Barilla, an Italian multinational food company, has repositioned itself on a global...

Awards: Between value addition and vainglory

By Ibidunni Banjoko What really makes Award winning tick? Is it the recognition...