Tag: Marketing

Diageo launches menopause guidelines as part of inclusion commitment

Diageo, the global drinks giant, has launched menopause awareness guidelines as part...

StarTimes begins Easter promo

StarTimes, one of Africa’s pay-TV service providers, plans to offer price slash...

Social media engagement in B2C relationship

By Zion Rufus It’s 2021 and “gone are the days of distancing” when talking...

AAAN to hold 3-day virtual masterclass on ‘The future of advertising’ in March

  The Association of Advertising Agencies of Nigeria (AAAN) in partnership...

Apple Music unveils Africa’s superstars to the world

Apple Music, with the initiative, Africa to the World, has unveiled some of Africa's...

Impact of technology on marketing communication tools

By Zion Rufus Technology is constantly evolving, and businesses are becoming more...

NBCU expands its addressable ad TV to 45m households

NBC Universal announced it has expanded its potential addressable TV households to...

TikTok user engagement rose almost 400% in January to 128 million

TikTok, despite having a bleak outlook in 2020, witnessed an increased engagement...

Adweek’s Doug Zanger moves to the Martin Agency

Doug Zanger of Adweek is stepping away from journalism to join the agency world as...

Cult Brands: How to build them

 They are like a trophy wife or husband - every brand manager’s dream come through....