Marketing

Nestle is working on 60% of unhealthy products

Nestle, leading Fast Moving Consumer Goods (FMCG) company, says it is working on...

Nigeria business environment is hostile, anti-SMEs – Ikenna Nwosu

By Felicia Nwosu Ikenna Nwosu, CEO, Moorgate Ltd, an investment advisory firm, has...

MARKETING EDGE on TV hosts Otis Ojeikhoa this Wednesday on TVC DStv Channel 418 @ 12:30pm

MARKETING EDGE ON TV, a popular marketing and advertising TV programme, will this...

SMEs must leverage digital tools – experts

By Felicia Nwosu The need for Small and Medium Enterprises to embrace and leverage...

Dr. Idorenyen Enang becomes New President of NIMN

Mr. Idorenyen Enang, CEO at Corporate Shepherds Limited, has emerged President of...

Redefining client-agency relationship via mutual trust, goodwill

By Felicia Nwosu In recent years, the agency-client relationship has morphed, and...

Translating consumer emotional engagement to brand loyalty

By Ibidunni Banjoko The customer-product/brand relationship has evolved over the...

Dentsu International Appoints Global Presidents of Carat and Dentsu X

Dentsu International has announced two new senior leadership appointments across...

Manufacturers are forced to reduce quality to survive – Muda Yusuf

By Felicia Nwosu Muda Yusuf, Director-General, Lagos Chamber of Commerce and Industry,...

How to craft a customer journey that converts customers to raving fans that want to do more business with you

By Zion Thompson Over the past 2 decades, marketing and how consumers engage and...