Marketing

 MARKETING EDGE announces Ogilvy Africa CEO as Guest Speaker for 2021 Summit

By Kasim Bakare In line with its tradition of gathering global thought leaders...

Conversions Marketing: Turning your “Prospects” to “Brand Loyalists”

The ultimate goal for every digital marketer is “conversion” i.e. moving leads,...

Terragon appoints Shanna Mahihu-Nyambok to head East Africa operations

By Kasim Bakare Terragon Group, a data and marketing company, has announced the...

AAAN 48th AGM/Congress kicks off today

Advertising practitioners and top professionals across industries have gathered together...

MultiChoice Nigeria unveils new DStv Business packages, expands product offerings

By Zion Rufus   Leading Pay TV service provider, MultiChoice Nigeria has...

Dentsu International appoints Fred Levron as global chief creative officer

Dentsu International has announced Fred Levron as the new Global Chief Creative Officer. Levron...

Rite Foods vs NBC: Battle over use of lion insignia rages on

By Oghale Mafuru The battle for the right to use the lion insignia rages on fiercely...

AAAN President commits to growth of agencies as AGM draws near

As the 48th Annual General Meeting of the Association of Advertising Agencies of...

JCDecaux partners Microsoft Research & Array of Things to launch Chicago street furniture programme

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide,...

Big Brother Naija Season 6 gathers momentum for July premiere, N90 Million grand prize

By Zion Rufus   Africa’s biggest reality TV show, Big Brother Naija...