Tag: Marketing

LG exits smartphone business after years of losses

LG, the South Korean tech giant, has announced its exit from the mobile phone unit...

Experts advocate brand realignment at MARKETING EDGE IMC Virtual Quarterly Summit

Recessions bring changes to the marketplace that no brand or business can predict....

Facebook research unveils tips for Nigerian businesses to navigate Ramadan

The Covid-19 pandemic has significantly impacted the way people live, connect, shop...

Elev8’s Lekki Gateway offers 1m eyeballs to advertisers

Elev8Media Advertising Ltd, the dynamic Lagos-based marketing services agency, has...

BERA to provide Omnicom Media Shops with brand equity metrics, analytics

Omnicom Media Group and BERA (Brand Equity Relationship Assessment), a platform that...

Friesland Campina Wamco partners on integrated dairy sector

FrieslandCampina WAMCO, URUS, Barenbrug and Agrifirm leading brands with international...

NIPR holds confab with members

Poised to bridge the gap within the university system with regards to up- to -date...

PR and Marketing: Birds of a feather?

By Stanley Olisa I have consistently resisted the urge to...

Eat’N’Go expands its footprint to northern Nigeria

…Launches Domino’s Pizza and Cold Stone Creamery in Kano Eat’N’Go Limited,...

Stakeholders object fine payments by local brands running adverts on CNN

Heads of Advertising Sectoral Groups (HASG), an umbrella body for all professionals...