Marketing

McCann Worldgroup appoints Lubar, others to fill top leadership posts

  Global marketing communications company, McCann Worldgroup has made three...

Facebook to stop advertisers from targeting under-18s

In a number of recent announcements, Facebook has said it will stop advertisers from...

UK adspend to reach £27.7 billion this year – Warc

The Advertising Association/Warc Expenditure Report has predicted that UK adspend...

Google revenue on global advertising hits $50bn in Q2

Alphabet, the parent company of Google and YouTube, has recently released the Q2...

MARKETING EDGE 2021 Awards unveils new categories, offers fresh opportunities

By Ibidunni Banjoko As activities for the 2021 edition of the MARKETING EDGE Annual...

Tokyo Olympic Games opening, world’s most-watched events record lowest audience turnouts in history

NBC's TV broadcast of the Tokyo Olympic Games opening ceremony hit a record low at...

MARKETING EDGE former awardees bask in sweet memories, look forward to 2021 Awards Night

By Felicia Nwosu “The deepest principle in human nature is the craving to be...

Enitan Denloye joins Facebook as Commercial Director Sub Saharan Africa

  Seasoned marketing and brand management whiz kid, Enitan Denloye has joined...

Ogilvy NA appoints Anibal Casso as chief strategy officer

Ogilvy has hired former FIG and Joan strategist, Anibal Casso as its new chief strategy...

MARKETING EDGE on TV features AAAN President on TVC DStv Channel 418 @12:30PM this Wednesday

By Oghale Mafuru MARKETING EDGE on TV, a leading marketing and advertising TV...