Marketing

MARKETING EDGE hosts Tunde Shobanjo this Wednesday on TVC news DStv Channel 418 at 12:30PM

By Oghale Mafuru Nigeria’s foremost brand focused television programme, MARKETING...

Professionals re-emphasize need for real-time data in Nigeria’s marketing industry

By Zion Rufus The long standing issue of the lack of real-time data, poor data...

COVID-19 forced creatives to rethink strategy – Tunde Shobanjo

By Felicia Nwosu Tunde Shobanjo, Head of Business/Chief Operating Officer, Leo...

LASAA unveils 2022 mobile stickers for branded vehicles

The Lagos State Signage and advertisement Agency (LASAA), the regulatory agency responsible...

FG sets up taskforce to oversee Audience Measurement

By Felicia Nwosu The Nigeria media industry and its practitioners will soon heave...

Brands need to partner with e-commerce platforms – experts

By Abimbola Mohammed The global e-commerce growth from 2021 is forecast at 16.8%...

David Okeme bags ADVAN Marketing Icon Award

Chairman, ADVAN Awards of Marketing Excellence Planning Committee, Mr. Emma Oriakhi...

Aare Fatai Odesile’s Night of Honour at ADVAN Awards

By Zion Rufus It was a groundbreaking moment when marketing leader and Managing...

Coca-Cola commended for planned $1bn investment in Nigeria

Global beverage company, Coca-Cola Nigeria, has been commended by Nigeria’s Vice...

Focusing on the positives of 2020 and COVID-19 is the best way to ride the storm — Lanre Adisa

By Zion Rufus The COVID-19 pandemic has triggered a global crisis like no other,...