Marketing

SBI Media named fastest-growing media buying agency in Nigeria

By Abimbola Mohammed RECMA, a global research company that rates advertising agencies...

Meet MARKETING EDGE panelist @ IMC Quarterly Virtual Summit – Femi Adelusi

President, Media Independent Practitioners of Nigeria (MIPAN), Femi Adelusi is the...

Professionalism, inclusive participation re-echoes at MIPAN President’s Dinner

By Oghale Mafuru In the pursuit of increased growth in the Nigerian advertising...

Dr. Biodun Shobanjo marks 50 Golden years in Nigeria’s marketing communications industry

Longevity in the professional world of any chosen career is no mean feat. It is a...

2Sure thrills consumers, promises to deliver on its disruptive ‘No Be Wash’ campaign

Shortly after the successful launch of its ‘Be the Spec’ campaign and the unveiling...

ADVAN names Hypo Brand of the Year

By Felicia Nwosu Hypo, the proudly Nigerian toilet cleaner brand, has been named...

LIA 2021, Mark Christou talks packaging the 24-7-365 greatest salesperson of brands

Mark Christou, Founder & Creative Partner of ROOK/NYC, began his enlightening...

Experts reminisce on Christmas marketing, say digital advertising taking root

By Felicia Nwosu As the Yuletide approaches, and with the ease on lockdown, marketing...

MARKETING EDGE hosts Tunde Shobanjo this Wednesday on TVC news DStv Channel 418 at 12:30PM

By Oghale Mafuru Nigeria’s foremost brand focused television programme, MARKETING...

Professionals re-emphasize need for real-time data in Nigeria’s marketing industry

By Zion Rufus The long standing issue of the lack of real-time data, poor data...