Tag: Marketing

Leveraging data to craft positive brand image

By Seun Johnson Data collection and analysis have been identified as the...

Creatives drive conversation on talent management

By Seun Johnson Experts in the creative industry have underscored the...

Stakeholders express optimism over rebirth of African brands at AFRIBIS Award

By Felicia Nwosu The much-awaited African Brands Innovators Summit and Awards,...

Chicken republic celebrates 20 years of successful business operation

By Abimbola Mohammed Nigeria’s leading fast food brand, Chicken Republic has...

DStv Media Sales, MIPAN confab explore cross-platforms in content sharing

By Abimbola Mohammed and Felicia Nwosu The role of cross-platform in content sharing...

IMF tasks African leaders to prioritize education budget

By Taiwo Osho The World Bank has urged leaders in sub-Saharan Africa to prioritize...

Coca-Cola celebrates 138 years of iconic brand status in the global soda market

By Ralph Tathagata One hundred and thirty eight years ago, when the world knew...

Why Bonga is such a success – SNEPCo MD

Bonga, Nigeria’s first deep-water development has been an outstanding producer...

Cannes Lions honours Maria Ressa as its 2024 Cannes LionHeart

Cannes Lions has today announced Maria Ressa as the 2024 Cannes LionHeart recipient....

Nigeria’s sugar market is expected to reach US$494.116 million by 2027

By Felicia Nwosu The Nigerian sugar market is expected to grow at a CAGR...