Tag: Marketing

X3M @9: A celebration of 9 golden years of consistency in innovation and creativity

By Kasim Bakare Having bestridden the advertising landscape like a colossus in...

Five reasons to use Instagram Reels Ads to grow reach and reel in engagement

If you want to learn how to increase your reach and engagement with your Instagram...

Why Heineken emerged MARKETING EDGE Premium Lager Beer of the Decade

By Tunde Animasaun Yes! The jury is out!! Heineken has emerged winner of MARKETING...

Experiential has gone through a re-birth due to Covid-19 – Sola Antwi

By Kasim Bakare Seasoned experiential amazon and Chief Operating Officer at Divergent...

My vision is to reposition EXMAN for strategic growth – Tunji Adeyinka

By Felicia Nwosu Tunji Adeyinka, the newly-elected  President of Experiential...

McCann Worldgroup appoints Lubar, others to fill top leadership posts

  Global marketing communications company, McCann Worldgroup has made three...

Facebook to stop advertisers from targeting under-18s

In a number of recent announcements, Facebook has said it will stop advertisers from...

UK adspend to reach £27.7 billion this year – Warc

The Advertising Association/Warc Expenditure Report has predicted that UK adspend...

Google revenue on global advertising hits $50bn in Q2

Alphabet, the parent company of Google and YouTube, has recently released the Q2...

MARKETING EDGE 2021 Awards unveils new categories, offers fresh opportunities

By Ibidunni Banjoko As activities for the 2021 edition of the MARKETING EDGE Annual...