Tag: Marketing

Akin Ogunbiyi named Grand Patron of Guild of Photojournalists Nigeria

By Oghale Mafuru The Group Chairman of  Mutual Benefits Assurance PLC, Dr. Akin...

A third of CMOs say losing talent to rivals is a major challenge, study finds

As the war on talent intensifies, more than a third (35%) of CMOs across Europe say...

Bunmi Adeniba joins Coca-Cola as new Marketing Director

Bunmi Adeniba, an experienced marketing professional and commercial operator with...

Draw the line between practice and business of advertising— Dr. Fadolapo

By Zion Rufus Registrar, Advertising Practitioners Council of Nigeria (APCON),...

Ad world gears up for 2022, digital advertising to exceed 60% of global adspend

By Zion Rufus Across industries, 2021 was a record year with groundbreaking feats...

Advertising experts commend global recognitions in 2021, commit to more groundbreaking campaigns in 2022

By Oghale Mafuru Practitioners in the Integrated Marketing Communications IMC...

IMC practitioners reel out new lessons to stir the tides of 2022

By Felicia Nwosu To help stir up the tides of 2022, some industry thought leaders...

How communication practitioners can boost performance of C-Suite Executives

By Godfrey Adejumoh. The career destination of a typical professional is the C-suite....

Global advertising market had a record year 2021, IMC experts agree

By Zion Rufus Not only did the global economy recover from the wrecking grasp...

Media practitioners project growth opportunities in 2022

By Abimbola Mohammed As Nigeria looks ahead to an anticipated more manageable...