Tag: Marketing

Amber’s growth trajectory in Nigeria’s energy drinks market

In marketing and brand building, developing a growth strategy is important. However,...

Advertising experts expect action points from APCON soon

By Felicia Nwosu Commending the Advertising Practitioners Council of Nigeria (APCON) for...

Digital solutions companies should leverage technology penetration in Nigeria- Richard Iweanoge

By Oghale Mafuru Chief Executive Officer of Papyrus Digital Solutions Company,...

JAMB’s Is’haq Oloyede is NextMoney Person of the Year

The Editorial Board of NextMoney, Nigeria’s authoritative financial magazine, has...

Akin Ogunbiyi named Grand Patron of Guild of Photojournalists Nigeria

By Oghale Mafuru The Group Chairman of  Mutual Benefits Assurance PLC, Dr. Akin...

A third of CMOs say losing talent to rivals is a major challenge, study finds

As the war on talent intensifies, more than a third (35%) of CMOs across Europe say...

Bunmi Adeniba joins Coca-Cola as new Marketing Director

Bunmi Adeniba, an experienced marketing professional and commercial operator with...

Draw the line between practice and business of advertising— Dr. Fadolapo

By Zion Rufus Registrar, Advertising Practitioners Council of Nigeria (APCON),...

Ad world gears up for 2022, digital advertising to exceed 60% of global adspend

By Zion Rufus Across industries, 2021 was a record year with groundbreaking feats...

Advertising experts commend global recognitions in 2021, commit to more groundbreaking campaigns in 2022

By Oghale Mafuru Practitioners in the Integrated Marketing Communications IMC...

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