Tag: Marketing

Brands leverage St. Valentine’s Day celebration to deepen market penetration

By Felicia Nwosu With the aim to sustain the spirit of the valentine celebrations,...

Brands cling to first-party data as third-party cookies phase out- Ukubeyinje

By Oghale Mafuru To mitigate the challenges that accompanied the extinction of...

Coca-Cola Zero Sugar wears new look, improves taste

Coca-Cola Nigeria has released a new and improved recipe of Coca-Cola Zero Sugar....

GSK on course to spin off Consumer Healthcare business mid 2022

Research-based pharmaceutical and healthcare company, GlaxoSmithKline plc. has revealed...

FirstBank felicitates with Junior Achievement Nigeria on Nobel Peace Price nomination

In recognition of the giant strides and efforts by Junior Achievement Worldwide –...

How retailers are bringing the metaverse into the physical world

High-profile retailers are adding a digital layer to physical shopping, reimagining...

Brands must be ten times ahead of consumers – Mobolaji Caxton-Martins

By Felicia Nwosu The Outbreak of COVID-19 pandemic has altered consumers’ behaviour...

The practice of advertising is being transformed by Metaverse – Rotimi Bankole

By Abimbola Mohammed Media planning expert Rotimi Bankole, CEO, SBI Media (the...

Power belongs to consumer, not brands – Sherif Akinpelu

By Felicia Nwosu Sherif Akinpelu, Lead Strategy SPV Communication Solutions, has...

Omnicom reports 10% growth for 2021, projects more growth in 2022

Omnicom group Inc. has announced the results for the quarter and full year ended...